How we use your information.

Guided project enquiries

The “Tell us about your project” questions collect your choices and written answers about your project. They also collect your name and email address, plus a business name and phone number if you choose to provide them.

When you send the enquiry, HeadingWorks creates a Project Shape from your answers. Your contact details, answers, Project Shape and submission dates are saved in a private database so the enquiry can be received, reviewed and answered without losing its context.

The enquiry and Project Shape are emailed to HeadingWorks at hello@headingworks.co.uk. A copy of the Project Shape is also emailed to the address you provide.

Short messages

The short form collects your name, email address and message. A business name is optional.

Your message is emailed to HeadingWorks at hello@headingworks.co.uk. It is not saved in the website’s enquiry database. An acknowledgement containing the details you submitted is emailed to the address you provide.

Free Website Audit

When you request a Website Audit, we collect your first name, email address, website address and, if you choose one, what you'd most like your website to do better.

Automated tools open the public pages of your website, take a picture of your homepage and help write the report. Your details, the report and the picture are kept in the website's private database and storage. The report has a private link that is emailed to you, and HeadingWorks is emailed your details and the link.

If you reach the audit from one of our guides, we also note which guide you came from.

Business Leak assessment and report

The assessment runs in your browser. Your answers are not sent to HeadingWorks unless you submit the form to request your full report.

When you submit, your name, business name, email address, assessment answers and results, consultation choice and marketing preference are emailed to HeadingWorks at hello@headingworks.co.uk, together with any phone number or comments you choose to provide. These details are not saved in the website's enquiry database.

Your full report is displayed on the page after successful submission. It is not automatically emailed to you. You can use “Save report as PDF” to keep a copy.

If you request a free 20-minute consultation, Chris will respond within one working day to arrange a suitable time. If you select “Not right now” or leave the consultation choice unanswered, we will not send an automatic follow-up email or start a sales sequence.

A separate, optional, unticked box lets you choose to receive future Heading Insights and practical business tips. Requesting a report or a consultation does not sign you up for marketing. You can ask us to stop marketing messages at any time.

Free guide downloads

To download a free PDF guide, we ask for your first name and email address, and your organisation if you choose to give it. These details are kept in the website’s private database so HeadingWorks knows who has downloaded the guide and can follow up about it.

A separate, unticked box lets you choose to receive occasional marketing emails from HeadingWorks. We only send you those if you tick it, and you can ask us to stop at any time.

Why we use enquiry information

HeadingWorks uses it to receive and understand your enquiry, send the confirmations described above, reply to you and continue the conversation you asked to start.

Your email address is used as the reply address on the email sent to HeadingWorks. On emails sent to you, replies go to hello@headingworks.co.uk.

ASK Heading

ASK Heading matches your question with information already written for this website. It runs in your browser and does not send your question to an AI service.

The conversation is kept only in the page while you use it. It is not saved to the database, emailed to HeadingWorks or placed in browser storage.

Services used by this website

Lovable provides the website hosting, the private database used for guided project enquiries and Website Audits, and the managed email service used by these forms. Emails are sent from HeadingWorks’s verified notify.headingworks.co.uk sending domain.

For Website Audits, Firecrawl reads the public pages of the website you enter and takes the homepage picture, and an AI service provided through Lovable helps write the report from those pages.

The managed email service keeps delivery records, which may include the recipient address, email type, time and delivery status. These records support delivery, retries, rate limits and the handling of bounces, complaints and unsubscribes.

Analytics, cookies and browser storage

Lovable records page visits, where visitors came from, their country, browser, operating system and device type, time on the site, page loading speed, errors and clicks on buttons and links. These are recorded for every visitor without cookies, storing anything on the visitor’s device, keeping IP addresses or identifying visitors. Detailed data is kept for 90 days and daily summaries for a year.

Lovable collects this data for us. Lovable’s privacy policy explains how it handles it.

On our guide pages we also count simple anonymous events — a page being opened, an audit button being clicked, the PDF form being opened or the PDF being downloaded — without recording who you are. Website Audits use a secure ownership cookie to protect retries; this is not an activity-tracking cookie.

Questions about your information

To ask what information HeadingWorks holds about your enquiry, request a copy or correction, or ask for it to be deleted, email hello@headingworks.co.uk.